Remove driver from auto loading and start manually.
modprobe fbtft_device name=adafruit22a rotate=90 speed=48000000 fps=50 gpios=reset:67,led:72,dc:195 busnum=1
and proceed with image loading.
Edit:
For auto loading, try this: add only fbtft_device to /etc/modules and create conf file for parameters.
echo 'options fbtft_device name=adafruit22a rotate=90 speed=48000000 fps=50 gpios=reset:67,led:72,dc:195 busnum=1' >/etc/modprobe.d/fbtft_device.conf