It all depends on the device itself. You have shitty flash drives and good quality sd cards and vice versa. So if you need endurance, you should stick to high endurance versions or flash drives, that use good quality 3d tlc flash.
With ordinary cards, even with sandisk ultras, it's always a gamble, what kind of quality bin you will get. Their purpose is to meet the speed spec, not endurance. It would not surprise me, if such card would die with a couple of 100s rewrites.