This is a (somewhat) long standing and well known issue, check PineBook Pro subforum here, there are a number of threads about various booting issues (including eMMC specifically).
I think the problem (with the latest batch of PBP which were shipped, anyway) is that those came with Manjaro on the eMMC and no universal bootloader (tow boot) flashed on the SPI chip. Well thinking about that now, I guess burning to eMMC should still work, but it doesn't for some reason.
Have you tried using armbian-config (and/or (the unfortunately named) nand-sata-install which can also be reached from there) to try and write the image to the eMMC? If you already overwrote the eMMC previously I guess there is nothing left to lose.
I have this hardware but I just acquired an old headphone cable which I still need to fashion into a serial cable before I can proceed further. And I have yet to collect enough 'tuits' of the round variety.
until